The importance of macro trends in society has long been understood by the corporate world. Trends are tracked, analyzed, and forecast to glean opportunities for new products and services. Similarly, when choosing a discipline or industry for your career, be mindful of societal shifts and what the implications are for long-term job prospects. A few examples include:
- Global Greening: Ecological awareness, concern, and action have been increasing rapidly over the past five years and are expected to continue. This is why government, big business, and entrepreneurs are all investing heavily in this industry. This environmental trend bodes well for “green collar” jobs in many areas: energy research/manufacturing, recycling, waste management, eco-consulting for businesses, and natural resource management to name a few.
- Graying of America: As baby boomers age, there will be a staggering increase in the requirement for health care facilities and health service professionals to address their needs (e.g., outpatient caretakers, medical and diagnostic technicians, healthcare administrators, etc.).
- Technology Explosion: The only constant in the field of technology is incessant change. Careers in technology will always be abundant, but there is one caveat to keep in mind. While you will need to carve out a techno-niche for your expertise, be careful to keep your awareness broad and be prepared to work hard to stay tuned in to cutting edge developments concerning your specialty.
- Economic Turmoil: The U.S. economic recession has resulted in businesses laying off a startling percent of the workforce. As the economy recovers, corporations will need to re-staff but will be hesitant to hire full-time employees. Consultants, freelance workers, and contract agencies will be in high demand in the foreseeable future.
