An important, and sometimes overlooked aspect to growing
your career is the ability to widen and deepen your network. By that we mean
increasing the number of individuals who are part of your network and developing
those relationships, so they move beyond a superficial level.
This can seem like a daunting task, particularly for
introverts, but there are some strategies we can take to become better at
developing a meaningful and helpful network.
Make your plans known to your friends and colleagues. Beginning
with your current network is the most effective way to start but it’s important
to be clear about what you’re looking for. Once you know what you need and what
your questions are, take some time to meet with some trusted friends and
coworkers. They will likely be able to refer you to someone they know who could
be of assistance. Ask for an introduction, too, and that can help break the
ice, especially for introverts.
Then follow-up with a meeting. Get in touch with those
recommended contacts and invite them to meet you for a coffee. If you haven’t
been introduced by your friend or colleague, be sure to name-drop and let them
know that “our mutual friend Jim from XYZ Company” suggested we meet up. Be
clear about the purpose of your meeting, though, and state an objective: “I’d
love to hear your perspective on starting a business now versus pursuing an
MBA.”
Offer some value to your new contact. When you meet up, be
sure to prepare in advance to be of service. Bring a product sample that might
be of interest to the person you’re meeting or be prepared to refer them some business
or help build their network by connecting them with a friend or colleague. And
leave the meeting with a plan to stay in contact.
Be grateful. Be sure to express appreciation to your friends
and colleagues for referring you to their network and thank your new contacts
for taking the time to meet with you and for providing you with some guidance
and advice.
Finally, develop a plan to stay in touch with your network
through regular coffee or lunch meetups, or by connecting through Facebook,
LinkedIn, Twitter, or other social platforms.
Expanding your network and deepening the quality of those
relationships will benefit your career in the long-term, wherever your career
path leads.