Today we focus on the importance of creating your personal brand, with five tips from career expert Amanda Rose.
Are you working on your personal brand?
Showing posts with label create a personal brand. Show all posts
Showing posts with label create a personal brand. Show all posts
Monday, December 8, 2014
Daily Leap Career Video of the Week: Steps to Creating Your Personal Brand
Each week we present our Daily Leap Career Video of the Week. The video we share presents news or advice related to career development, searching for a job, the economy and employment, and other career-related topics.
Today we focus on the importance of creating your personal brand, with five tips from career expert Amanda Rose.
Are you working on your personal brand?
Today we focus on the importance of creating your personal brand, with five tips from career expert Amanda Rose.
Are you working on your personal brand?
Tuesday, November 13, 2012
Rethink Personal Branding to Land the Job
You have probably heard about the importance of personal branding in the job search process. However the term branding - which is defined as making an indelible mark or impression on somebody or something - can be a bit daunting or uncomfortable to some people. Instead, think of yourself as strategically positioning yourself in the job search market.
You may already be doing this without realizing you are doing it. For example, if you call yourself the "sales manager that trains and motivates their team to meet their goals, no matter the state of the economy" or the "IT professional that can speak in terms the end-user understands," then you are already strategically positioning yourself.
I have heard the job search process related to dating. The hiring process is about finding a match between two parties. While the money aspect of the job search is important, you must find the right employer, the right position, and the right environment where your skills and qualifications can be of use. Conversely, employers hire to fill a need or solve a problem. When you figure out the motivation or reason behind WHY they are trying to hire for a position you can be strategic in how you position yourself.
Here are some questions you can ask yourself to help develop your unique strategic positioning.
You may already be doing this without realizing you are doing it. For example, if you call yourself the "sales manager that trains and motivates their team to meet their goals, no matter the state of the economy" or the "IT professional that can speak in terms the end-user understands," then you are already strategically positioning yourself.
I have heard the job search process related to dating. The hiring process is about finding a match between two parties. While the money aspect of the job search is important, you must find the right employer, the right position, and the right environment where your skills and qualifications can be of use. Conversely, employers hire to fill a need or solve a problem. When you figure out the motivation or reason behind WHY they are trying to hire for a position you can be strategic in how you position yourself.
Here are some questions you can ask yourself to help develop your unique strategic positioning.
- What is the Company’s Need? What specific problem are they trying to solve with this job? Are they trying to make money? Save money? Save time? Keep existing customers? Acquire new customers?
- What are your Core Abilities? What special abilities do you possess that separate you from other candidates for this position?
- What are your Values? What is your belief system (behavior and ethics) that is inherent to you? Does this set you apart?
- What is your Connection to the Company’s Need? Do you possess something special that solves your target employer’s problem?
Thursday, October 20, 2011
How to Create Your Personal Brand.
In an earlier post I discussed how to define your personal brand. The job search process is nothing more than marketing yourself. The best way to market a product – you – is to create a brand. Once you have defined your personal brand, it is time to begin using the tools available to build that brand’s statement.
Here are some of the tools that you should ensure are a part of your brand building tool chest:
Resume and Cover Letter
It is a proven fact that employers are only going to give your resume 10 to 15 seconds of attention. Therefore, your resume must clearly and definitively represent your brand and concisely and effectively convey your brand message. Your resume must tell a story, with facts, examples, and accomplishments of how your brand brings value to a potential employer.
Online Presence
More than ever before, employers and recruiters are using the internet to locate candidates and to check them out before an interview. You MUST have an online presence as a career professional. Create a professional profile on sites such as LinkedIn, Facebook, and Google+. Utilize social networking to reinforce your brand message and extend your brand’s reach.
Some other opportunities to create a brand presence are blogs, commenting on blog posts, online bios, web portfolios, videos, and using online broadcasts such as Twitter to further create your online presence.
Networking
This is not an area that you can ignore. No matter how wonderful your online presence may be, you have to be able to perform in reality. It is easy to misrepresent yourself online, but much more difficult to do in person. There are countless opportunities to network in your industry. Research which organizations will be most relevant and productive in your brand’s niche.
Here are some of the tools that you should ensure are a part of your brand building tool chest:
Resume and Cover Letter
It is a proven fact that employers are only going to give your resume 10 to 15 seconds of attention. Therefore, your resume must clearly and definitively represent your brand and concisely and effectively convey your brand message. Your resume must tell a story, with facts, examples, and accomplishments of how your brand brings value to a potential employer.
Online Presence
More than ever before, employers and recruiters are using the internet to locate candidates and to check them out before an interview. You MUST have an online presence as a career professional. Create a professional profile on sites such as LinkedIn, Facebook, and Google+. Utilize social networking to reinforce your brand message and extend your brand’s reach.
Some other opportunities to create a brand presence are blogs, commenting on blog posts, online bios, web portfolios, videos, and using online broadcasts such as Twitter to further create your online presence.
Networking
This is not an area that you can ignore. No matter how wonderful your online presence may be, you have to be able to perform in reality. It is easy to misrepresent yourself online, but much more difficult to do in person. There are countless opportunities to network in your industry. Research which organizations will be most relevant and productive in your brand’s niche.
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